Marketing Vital-Signs
Four vital signs, read in real time. Revenue, growth, retention and activation across 25 metrics on one dashboard.
Growth monitoring engine
Where are you stuck
If you nod at more than one of these, this engine was built for you. Open each to see how we solve it.
By the time the monthly report lands, it is too late to change anything?
How we solve it
Revenue pulse, income structure on a live dashboard
Sales, revenue per user, new-customer and core-customer order value and transaction consistency in one view, grounded in ARPU, Customer Equity and CLV. Use it to judge pricing, promotion and margin structure while the curve is still moving.
Customer count is growing, but is the structure getting healthier or thinner?
How we solve it
Growth measured as expansion speed and structural health
Track how fast the customer pool expands and how sound its structure is, mapped to the acquisition funnel, market penetration and Bass Diffusion, with CAC payback and TAM to SOM expansion.
Retention is one number, but which customers should you save and which should you wake?
How we solve it
Retention broken down by customer state, so saving and waking are priced separately
Customer state splits into first-time, core, half-idle, sleepy and dormant ratios. Combined with RFM lifecycle and churn modelling, it settles how much to invest in retention versus reactivation.
What this engine actually does
- Revenue pulseWho carries the revenue, and how concentrated the risk is
- Growth validationWhether the growth is real or seasonal
- Retention curveWhether people stay
- Activation and conversionWhether engagement turns into orders
- State transition analysisWhere customers are moving
- Global war roomWhere the customers are, and where the valuable ones are
- Marketing health reportThe overall condition of the business
Industries
- Retail and ecommerce
- Financial services
- B2B SaaS
Start by seeing what your own data looks like
A thirty-minute walkthrough on your data, not a canned demo.
Book a demo