Why EdgePeak
We do not package AI as marketing jargon. The core team holds master's and doctoral degrees in marketing, statistical modelling and data science, and builds models that can be explained and verified.
About us
EdgePeak Marketing Technology is a consulting and engineering firm focused on custom MarTech development. We specialise in using a broad base of marketing theory as the underlying logic, statistical models and machine learning to analyse the data, and AI tools to turn what comes out into marketing decisions a company can actually act on.
We believe precision marketing depends on understanding people and responding in time. Through rigorous model building and systematic platform design, we help companies improve customer relationships, lift conversion efficiency and strengthen brand position, with results that can be measured.
The team
The founder and core team hold master's and doctoral degrees in marketing, statistics and data science, and have worked on digital transformation and marketing technology programmes across industries. Academic rigour, applied in practice.
How we do it
Marketing theory is the underlying logic we use to explore customer behaviour. Statistical and machine learning models then turn that behaviour into analysis, tag every customer, and let us work both the existing base and new growth at once. The output is a brand strategy and personalised marketing plans that can actually be executed. Theory decides what to look at, models decide how accurately you see it, strategy decides what you do next. Drop any one of the three and data stays data.
Four engines covering the whole chain, from insight to execution
Each engine owns one stage, and they connect. Here is what each one actually produces.
Customer exploration and tagging
- Value and activity segmentation
- Churn risk and repurchase timing
- Lifetime value estimation
Brand position and difference
- Attribute scoring and DNA curves
- Key driver diagnostics
- Positioning blueprint and prescription
Strategy generation and media
- Optimal pricing and profit forecast
- High-conversion keywords and timing
- Personalised ads and recommendations
Measurement and feedback
- Five-dimension health score
- Retention, churn and dormancy alerts
- Activation and repurchase tracking
Reshape marketing with intelligence; achieve excellence through technology. Let data reveal what people want, and let intelligent marketing reach them. Marketing theory, artificial intelligence and data science, combined into one practice.
Our mission
Drive decisions with data, empower marketing with technology, and create growth a company can sustain. Put simply: make good marketing something anyone can do.
What we offer
Three lines of work, all serving the same end: marketing decisions with evidence behind them.
MarTech platform development
For physical retail, e-commerce and cross-border commerce. Technology that changes how efficiently marketing runs, and data that gives a brand its reach, from insight through to conversion.
AI marketing courses
Online and in person. You do not need to understand machine learning, deep learning or statistical modelling to run precision marketing. From fundamentals to advanced practice.
Brand advisory for Chinese-speaking markets
Rooted in Chinese-speaking markets, aimed at the world. Data-driven strategy and technology that raises brand value, so brands can grow roots and then compete globally.
How we work
Explainable first
A conclusion that cannot say why is not a conclusion you can decide on. No black boxes. Every model has to answer why this answer.
Narrow on purpose
No marketing automation, no CRM, no content generation. Four things, done deeply.
Local understanding
Channels, regulation and buying behaviour in Taiwan differ from the West. Our products are built for that reality, not translated into it.
Work with us
We are always looking for engineering and marketing technology people. No jobs page. Just write to us.
Start by seeing what your own data looks like
A thirty-minute walkthrough on your data, not a canned demo.
Book a demo